Web Strategy
Begins with a look at business and marketing strategy, user personas and goals for the site.
Focus on these five tasks:
- Get visitors to the site
- Engage visitors
- Convert visitors into customers
- Retain customers
- Turn customers into evangelists
Design
Components include:
- Content strategy
- User experience (UX)
- Search Engine Optimization (SEO)
- Design for effective use on smartphones, tablets & desktops
Development
Technology options for different client needs:
- Drupal Content Management System
- WordPress
- SquareSpace
Support
- User training and support
- Security reviews
- Software maintenance and upgrades
- Reports on site performance (Google Analytics & other metrics)
- Periodic review of where the site performs relative to competitors or similar businesses