Web Strategy

Begins with a look at business and marketing strategy, user personas and goals for the site.

Focus on these five tasks:

• Get visitors to the site
• Engage visitors
• Convert visitors into customers
• Retain customers
• Turn customers into evangelists

Design

Components include:

• Content strategy
• User experience (UX)
• Search Engine Optimization (SEO)
• Design for effective use on smartphones, tablets & desktops

Development

Technology options for different client needs:

• Drupal Content Management System
• WordPress
• SquareSpace

Support

• User training and support
• Security reviews
• Software maintenance and upgrades
• Reports on site performance (Google Analytics & other metrics)
• Periodic review of where the site performs relative to competitors or similar businesses